Amy Prior (00:00.672)
Hi, welcome to the very first episode of permission to organise with me, Amy and her Organiser Academy. I am so excited to kick this off by talking about the number one thing I see stopping professional organisers from getting fully booked, even the ones who are brilliant at what they do. If you've been wondering why you're not attracting enough of the right clients, or if you've been quietly panicking that this is never going to happen for you, then
you need to this. But before we dive in, if you're new to me or Pro Organiser Academy, you're going to be new to the podcast because it's brand new, but let me tell you a bit about what I do and why. So I'm Amy, also known as Amy the Space Creator on my main Instagram account, and I'm the UK's most sought after and highly recommended business and mindset coach for professional organisers. I've built two successful brands from scratch, my decluttering business, The Space Creator,
and Pro Organiser Academy, the go-to place for organisers who want to get fully booked, scale their income and stop relying solely on in-home clients. I also help aspiring organisers to set up and launch their businesses in the most efficient, optimised way so that they can hit profitability faster. I run essentially two businesses, two brands, the Space Creator, which I started because I...
loved helping women transform their homes and lives through decluttering, improving their mental health, strengthening their relationships, helping them to live more sustainably, and ultimately guiding them into the highest version of themselves. But somewhere along the way, I also fell head over heels for the business and marketing side of things. I didn't expect that. Like, I didn't start out thinking I'd be obsessed with marketing funnels, scalable offers, or client acquisition psychology.
but other organisers kept asking me how I got fully booked and how I'd grown on Instagram. And so in 2022, Pro Organiser Academy was also born because I just can't help myself giving myself so much to do. And my mission here though is pretty big. Like I want to help pro organisers get fully booked, create scalable offers and make more of an impact because the more organisers who are thriving in business,
Amy Prior (02:24.493)
the more homes and lives get transformed, right? And that has a ripple effect. Happier people, better mental health, stronger relationships, and less waste going to landfill. I don't believe in competition or scarcity. There are more than enough clients to go around. So I'm not here to gatekeep. Like if I can help you build a business that you absolutely love, that gives you freedom, flexibility, and income, then we all win. But.
Why should you listen to me? Well, I've done exactly what you're trying to do, literally, and I've done it in your industry, right, in our industry, not some vague online business or just generic business bubble. I've taken the Space Creator from zero to fully booked and then taken it into the online world as well. I've built scalable offers in my own professional organising business, sold them, delivered them, and coached other organisers through the exact same journey.
from finding their very first client to selling their first virtual declutter coaching program. I've coached and mentored over 100 organisers, helping them to two times, three times, and even six times their monthly income. I've helped them quit jobs they hated, create group programmes to leverage their time, launch digital products, and get fully booked months in advance. And yes, I've done all that without PR, TV, celebrity clients promoting me, or millions of followers.
my pro organiser academy account on instagram has less than a thousand followers. i think it's like around 900 or something like that and it still generates consistent high ticket sales and high income months and the space creator has over 30 000 followers built organically and i teach exactly how to make your marketing and offers work without needing an influencer level audience but i didn't always have this business the clients courses wait lists thousands of followers
Just five years ago, I was stuck in a job that literally bored me to tears, dealing with the office politics, dreaming of being my own boss. At 28, mid pandemic, I got made redundant from that job and I thought, okay, great, this is it. It's my time. The moment I'd finally start my business that I had thought about literally 10 years before that, but of course did absolutely nothing with because you know,
Amy Prior (04:45.38)
all the excuses under the sun of course but of course i panicked and i got another job which turned out to be absolutely horrendous and i lasted three months until one day i had absolutely had enough i was like boiled over and i literally just quit on spot with no notice i just left i walked out well i was actually working from home at that point but i just quit and i was like i'm done
I will tell you the full story in another episode. I'm sure it's probably already somewhere in the online world. I don't know. But that was the moment I kind of really went all in. And from there, I built my first website from scratch with zero budget and well, a small, small bit just to pay for the hosting and things like that. But a tiny redundancy payout to live off and a determination to just absolutely make it work. And to be fair, within about three months, I was fully booked.
And fast forward to today, I have scaled into a six figure business. I've become the coach that professional organisers turn to when they're ready to grow. My diary is booked up months in advance with results driven referral led work. And I have made every single mistake under the sun and learnt from them all. So my clients don't have to. I've invested tens of thousands into learning strategy, marketing, sales, psychology and self concept work. And I've tested
literally every single thing possible in this industry with real clients. No generic fluff, no recycled Instagram tips from a random business influencer. But there's a lot more to my why and my story before I ever started the Space Creator and I will dive deeper into that in a later episode. If you don't know me then you don't know, you might be interested in that, but for now just know that everything I teach you here comes from
building this business, walking through the fire and coming out with the strategies, mindset shifts and receipts to back it all up. And in line with today's topic, I don't even have an intro or outro recorded for this podcast yet because I'm practising exactly what I preach, getting it out into the world without waiting for absolute perfection. Now I want to kick off with something I see stopping so many organisers from getting fully booked. It's something I've been through myself. When I first started, I...
Amy Prior (07:07.234)
literally went all in. Like, I didn't have any kids. My partner at the time worked late every night and I could literally work whenever I wanted to and I did. I was obsessed. A lot of that time though was spent learning, researching and yes of course taking action. But honestly I wasted hours trying to be a complete perfectionist about things that actually really did not matter. I was hustling so hard working all the hours because I wanted to get fully booked fast which I did in under three months.
but I absolutely did it the hard way. Oh my god. Like so much of the time I spent I probably did not need to spend at all. So many of the things I did back then I think oh my god what was I even doing? Like just literal busy work and that's why I help organise this now to get fully booked in a way that feels so much easier, calmer and far more sustainable as well because I'm not being funny like a lot of people have partners or kids and they probably wouldn't be like
overly enamoured if you just literally worked until midnight every single night and ignored them but you know I guess now at least I still do that a bit and there's some benefits of being single but anyway I digress and anyway if you're if you're listening to this thinking yes but Amy I'm a perfectionist I just want everything to be right before I put it out there this episode is for you because you can have the most beautiful website
the most polished branding and the most strategic content plan in the entire world and it still won't mean that you're fully booked tomorrow. You can decide that you're the go-to expert in your area but it takes time for the rest of the world to catch up, right? It takes time for your message to ripple, for your name to stick and for people to think of you the moment they hear, I need help organising my home. And here's the thing, perfectionism slows you down massively.
I am still guilty of this if I'm not careful. The level of attention to detail that I have is extreme. Like, I mean, it's borderline. Well, it's very problematic, I would say. This is a bit deeper. I do also have ADHD, but I think I'm a highly sensitive person as well. I just, I don't know, I notice absolutely everything. anyway, if I let myself, I can spend half an hour tweaking the spacing in an email, making sure every bold and italic is just so.
Amy Prior (09:29.282)
could easily lose hours making a PDF look absolutely immaculate. And yes, it might be beautiful but will it get me booked or generate revenue? Probably not. And it's also something I can outsource but let's not get into outsourcing today. And this is the same for you, Reformatting a PDF for the third time because you want every box to line up exactly even though your client who's getting it literally won't care. They just want the transformation, right? Not everyone has the extreme
attention to detail that I have or that maybe you do. So, you know, we don't need to do that. Obsessing over whether your opt-in button on your website should be pink or green when no one is even clicking on it yet because they don't even know you exist. Spending an afternoon looking for the perfect free stock image on Canva or Pexels to use on a blog post when you could have just posted it with a photo that you already had so that potential clients can actually read it.
Deciding you can't possibly share that video because your hair's gone a bit flat and the truth is right these things feel like work but really they're just procrastination dressed up as productivity and They keep you in your safe Working zone right without doing the stuff that actually Moves the needle that brings in the money that gets the clients, you know the income producing activities It's not that details don't matter. They do
But if perfecting something means you're delaying sending the email, publishing the post, launching the offer, following up with that client, whatever it is, when it's not going to make any life changing difference, then you're not in business mode, you're in busy mode. Done is better than perfect when the alternative is hiding behind tasks that make you feel good, but don't make a single dent in your bank account or your business.
So to give you an example, right now, I am, well, right now it's absolute chaos because we've been in hiring mode. Like we've got so many different things going on. Like I ended up hiring a few people that were really not good and it wasted me and my OBM a lot of time and a lot of stress. That's a lesson for another day though that I won't go into now, but thank goodness we have finally found
Amy Prior (11:52.788)
to people who are so far sensational, I'm so grateful. But anyway, sorry, total tangent there. It's been very, very chaotic. And we are also in the middle of a humongous backend overhaul for Pro Organiser Academy. And this is also nothing to do the space creators, so that's like a whole other kettle of fish. But we're revamping the main website and reducing it and making it a bit more specific.
and the same time we're moving all of the courses, programs, funnels, backend stuff like email sequences. my god. We're moving it all onto the same platform, one of the same platforms that I have for the space creator. It is a gigantic operation across two sites with a few different people involved, obviously including me, and things only move if I move, make calls quickly, right? Like it's so...
wild. i've got people asking me left right and centre for stuff while i'm doing stuff and i'm still seeing a fully booked like coaching practice of clients so it's quite chaotic but me and one of my assistants literally worked the entire weekend just got on both of us on it. i wasn't expecting her to at all but she was like yeah i'm cool like let's go so yeah amazing but i've been focusing on the things that only i can do also just heads up i didn't have otty on the weekend hence i worked all weekend but
i yeah i was doing the things that only i can do so like writing new copy emails that sit inside funnels the messaging that actually sells right like my assistant has been doing most of the physical build and setup pages like settings integrations although by this point i have also done quite a lot too because there was just so much to get done and yeah there's been a lot of late nights and 2 a.m bedtimes over the past like week and a half it's been pretty intense but it will mean that my september i might actually have
like working hours that normal people have. Fingers crossed. Anyway, I know I said that before, but let's hope this is the last time. But the point is I caught my perfectionism creeping in, right? And I decided I need to act like the CEO. We needed these assets live so other pieces could move, right? There were people waiting on me. Like there's a different guy sorting out the other part of the other website because I had to outsource it. just couldn't, we just couldn't do it all in house. So.
Amy Prior (14:15.157)
I made the call to just get it on there. In situ first, polish after. So what is smart perfectionism then? So must be perfect now or at least very, very strong. So things like sales pages or service pages if you don't have any online or virtual offers. Wherever you're sending traffic to, like direct traffic to. So core service or offer pages, checkout copy.
the emails inside a specific sales or really important nurture email sequence like funnel. If the wording here is off, it can literally be the difference between a sellout and a flop or just a complete waste of time. And so those things get my attention, right? Okay, so good enough now, perfect later. So ship it so the train can actually freaking leave the station.
So things like backend automations, standard transactional emails for automations, placeholder FAQ copy, temporary page layouts while we migrate, minor spacing fonts on non-sales pages, tidy apps inside the dashboard, nice to have, but not revenue critical or client dependent, right? So there aren't people like my clients or anyone like that waiting for it. These things can be tightened next, later on when the dust settles.
So instead of disappearing into a rabbit hole of rewriting every paragraph 20 times, I set the priorities and moved. Like get the structure live, get the journey working end to end and then improve. And this is exactly the discipline that most organisers need. And I'm not saying like, you you might not have as many moving parts as that right now. Like obviously like I've got a lot of stuff going on in the different things, but, and you know, if you're only seeing in-home clients right now, then you'll probably.
thinking what the hell are you talking about with a lot of this but there are bits that deserve your perfection but it's not your email signature spacing or whether a button is green or pink right it's the headline that makes your ideal client stop scrolling it's the proof that builds the trust it's the call to action that actually gets clicked and by the way copy review is one of the things i do with my one-to-one coaching clients like this is where
Amy Prior (16:26.334)
example they write a sales or a service page or a launch email and i'll spot the gaps right so like mixed messages or weak headlines or proof that's not standing out missing objections like specific language and wording that will attract the wrong type of client or buyer which we obviously don't want we only want to be attracting our ideal clients call to actions in the wrong place or none at all too many steps before the buy button like you know all these different things so many different things to think about when you're
when you're writing any kind of copy or content. And it's little tweaks from an expert eye equal big conversions. If you want that level of eyes on your copy to get more bookings or sales and the personal support to achieve your goals, you can join the wait list for one-to-one coaching to get all the info. So the takeaway, some things do need perfecting now, others can be good enough for today.
Right? So you move forward with whatever you're trying to achieve. That's not lowering your standards. That's leading your business like a CEO. Because the other thing is as well, if you don't get it out, you don't get any feedback. Right? So, you know, imagine if you spent absolutely months on something and then it totally tanked. Whereas if you'd just put it out, not quite perfect, you could have got the data from it. Right? You could have seen how it performed, see what, see what happened. And then, you know, okay, right. Let's look into this, you know,
what is it that needs improving to actually make this work? Yeah, so like sometimes you just need to get things out. And this is exactly the kind of decision making I help my clients with inside Scale with Amy. Because it's one thing to know you should prioritize the right things. It's a complete other thing to have someone in your corner who's actually built multiple offers, knows exactly where to put your time and when, and can save you months or to be honest, years of trial and error.
So if you're a professional organiser who doesn't want to be working in home with clients five days a week until you're 65 and you want to create something that brings in income, whether you're sat at your desk, you're on holiday or at the fricking nail salon, this is your shortcut. The wait list is open right now, but it closes this Friday at midnight. This podcast was actually supposed to go out on Monday and hey, today it's Wednesday. No perfection here.
Amy Prior (18:46.474)
you'll want to get on it because you'll get two days early access before it opens to the public. last time i opened the super duper early access like pre-sale like two two three months ago five spaces went live and four were gone within literally a few hours of the email going out on the first day and all five spaces were gone within three days. this round there are just 15 spaces because it's the the first one i'm doing it's the beta launch and it's the smallest one i'm going to do it's also
lowest price it will ever be as well and six people have already joined. One of my existing one-to-one clients pleaded with me to join after she missed the initial pre-sale anyway. Hi if you're listening. So all the spaces were filled anyway that means there's only nine is that my math my god nine eight eight or nine left and I know a lot of you
watching for that email. Like a lot of you have said that you're really keen on it and that you didn't get it last time and like you've seen me talking about it a bit on Instagram, although not as much as I'd wanted to. But anyway, inside Scale with Amy, I walk you through the exact framework. It's taken me five years and a shitload of money, time, testing, tweaking, failed launches and big wins to perfect. So finding your scalable offer idea that's aligned with your skills
lifestyle and income goals right this is not like a just a basic you know just sell a course or create a pdf bs planning and building it so including all the tech the moving parts the system so it runs without you manually holding it all together and pulling your hair out i've also been there growing your social audience and email list from day one over the full 12 weeks in a very structured and specific way
so that you actually have an audience full of ideal clients and customers to buy your offer come launch week. Because again, that's what a lot of organisers do. They just launch something without actually having done any of the back work and they wonder why it's not sold and it's really depressing and I don't want that to happen to you. Marketing it in a way that warms people up and makes sales predictable. Launching it using a strategy that fits you.
Amy Prior (21:03.438)
So there's various different ways to launch in terms of like a live launch and I'm going to teach you all of this as well. So you don't have to live launch like you can do it in a different way. And again, I walk you through all of the different ways, but if you did want to live launch, then you can do like a live masterclass or workshop or webinar, whatever you want to call it, free training, a challenge, a behind the scenes thing, you know, another very specific and clever lead magnet or something else entirely. So I walk you through all of that.
then selling it without the yeah okay cool i'll post once on instagram and hope people buy approach that kills most offers before they ever take off and also makes you feel so rubbish like you feel like my god no one wants this i'm rubbish like why do people not buy it and it's nothing to do with you and nine times out of ten it's not actually to do with your offer it's just how you've done everything around it because it is very specific like it's not you know yeah anyway
I'll go off on another tangent otherwise. And so you know it's all very very carefully curated. It's over a specific timeline over 12 weeks so you know exactly what to do and when to do it. Down to literally, I mean it's so detailed of course it's me, but literally down to what to post on social media every single day for three months if you want to do that. You don't have to post every single day like just a caveat but if you do and if you want to go absolutely
all in to you know get like the most insane results ever i make it really easy for you that level of detail and specificity i can never say that word is what makes this an absolute no-brainer if you want to start creating more time and money in your business and life and work more from home or wherever you want sipping a freaking green juice in bali wherever i've built two brands from scratch being fully booked within home clients in under 12 weeks scaled to six figures
stayed fully booked with one-to-one coaching clients and created a business where my offers sell while I'm doing the nursery run or a Blemmin body pump class. Like I know exactly what works in this industry because I've done it myself and I've helped other organisers do the same. So if you want to skip the guesswork, stop piecing it together from Blemmin free downloads or learning from generic online business gurus who doesn't even know a thing about decluttering and have someone literally walk you through every step.
Amy Prior (23:30.031)
inside a really high touch container of you know not many people so that you get the absolute maximum level of support inside a group program right so you just need to click the link in the show notes join the waitlist before friday at midnight that's not very long and be ready to grab your space before they're gone and if you're just starting your organizing business then scale with amy probably isn't for you but please hear me on this
You do not need the fanciest systems when you first get started. You do not need the most expensive website. You don't need to pay someone two, three, four grand, whatever it is to build a sensational website straight away. And you don't need everything to be perfect before you start. Five years in, I'm still updating and improving things. I still have pages on my website that I know aren't quite right. Well, actually some are very not right, hence the upgrade.
systems I'm refining and processes that could still be a bit smoother, which hopefully by the end of August they all will be. my gosh, I'm so excited. But in the meantime, I've been fully booked. I've helped my clients create sensational results and hit my income goals. All whilst creating tons of free content to help even more people declutter their lives and level up their businesses. Why? Because I'm mostly focused on the right things at the right time. And if I hadn't have chosen to run and grow to
very busy businesses at the same time, I'd have tons of free time. So if you're listening to this thinking I really want to be an organiser but I do not want to work as much as you Amy, then don't. No fear, seriously. It's just because I have double the workload that anyone else would have. Anyway, the fastest way to get fully booked isn't obsessing over your logo or spending three weeks choosing the perfect font for your client intake form. It's taking consistent daily action to get in front of your ideal clients.
even when it feels very uncomfortable at first because it does managing your mindset so important my god so that you're not secretly sabotaging yourself with it'll never work or i'm not ready yet or i can't afford this or you know whatever it is it's all like you know you've got to be on top of your mindset and that's another thing i help my one-to-one coaching clients with well actually all of my clients to be honest i
Amy Prior (25:49.487)
I include serious like mindset and self-concept work in all of my programs because it's so important. anyway, knowing when good enough really is enough and moving straight onto the next activity that will actually bring in revenue. I've seen too many organizers spend months faffing about with their website before they've literally even booked one paying client. And the truth is, your first client doesn't actually care if your website is a bit of a work in progress. Like I said,
lot of people's attention to detail isn't you know like up there. They care about how you help them right and also if they can find a blinking contact button. my gosh some of the websites I've seen the user journey is wild like please make sure you've got enough call to action buttons on your website and if you're brand new and thinking but Amy I don't even know where to start like I'm not set up properly yet or at all and I'm worried I'll miss something important that's exactly why I created Pro Organiser Business Blueprint
It's my other live group program where I walk you through setting up your business efficiently and profitably from the start, legally, practically, technically, strategically, everything-ly. Literally no stone unturned should be my tagline. You'll leave knowing that you're not just winging it. You'll have a complete professional business ready to attract and book paying clients to get an ROI ASAP. So.
My dear fellow perfectionists, take this as your official permission slip to stop polishing and start freaking posting. You don't need to have it all figured out before you put yourself out there. You do need to take action that gets you seen, trusted and booked. Perfect won't get you fully booked, but consistent strategic action and learning when you've done things like looking at the data, seeing what's working, seeing what's not and you know, changing things will.
And if you want weekly business advice and mindset and accountability and motivation, all the things, then click the link to join my free newsletter in the show notes below. So I hope you enjoyed this first episode of the new podcast. If you did, please come and tell me on Instagram, send me a DM to at pro organiser Academy. That's the best one. My Amy, the space creator, DMs get wild and I cannot keep on top of them to tell me your favourite takeaway or
Amy Prior (28:11.143)
Tag me in your stories to let others know about the new podcast. I would be so grateful. And tell them that they have access to even more support and I will reshare it. Thank you so much for listening and I will see you in the next episode of permission to organise. Have a gorgeous week. Bye.
